Industries
Numbers behave differently in every industry. So do we.
Deferred revenue in software, work in progress in professional services, job costing in construction: we set up your accounting to reflect how your business actually makes money.
Industries we work with
SaaS & software
Deferred revenue, cohort metrics, burn and runway. We speak the language of your board and your investors.
What usually goes wrong
Revenue recognised on invoicing rather than delivery
Board and investor questions the reports cannot answer
Runway calculated in a spreadsheet nobody trusts
How we set things up
Accrual accounting with deferred revenue schedules, agreed KPI definitions, a driver-based model tied to pipeline and hiring, and a board pack that arrives on the same day every month.
Agencies & studios
Project profitability, utilisation and pricing — the three numbers that decide whether a busy studio is a profitable one.
What usually goes wrong
Fully booked and barely profitable
Overservicing that never shows up in the numbers
Pricing set by instinct against competitors
How we set things up
Project-level revenue recognition and cost tracking, a monthly project margin report, and pricing and scoping rules modelled before they go to clients.
Clinics & healthcare practices
Multi-location reporting, payroll-heavy cost bases and collections that arrive on insurers' timetables, not yours.
What usually goes wrong
No comparable view of margin by location
Payroll timing colliding with slow collections
Lender covenant reporting built by hand each quarter
How we set things up
A standard chart of accounts across locations, consolidated monthly packs with location P&Ls, a 13-week cash forecast that maps payroll against collections, and covenant reporting built into the close.
E-commerce & DTC
Inventory, marketplace fees, sales tax across jurisdictions and margins that change with every ad campaign.
What usually goes wrong
Payment-processor and marketplace payouts that never reconcile cleanly
Sales-tax obligations across multiple jurisdictions
Contribution margin unknown at the product or channel level
How we set things up
Reconciliation of every channel and processor, inventory and cost-of-goods accounting, sales-tax tracking by jurisdiction, and contribution-margin reporting by product and channel.
Professional services
Law, consulting, architecture and engineering firms: work in progress, partner distributions and cash that lags billing.
What usually goes wrong
Work in progress and unbilled time invisible in the accounts
Partner distributions decided without a cash forecast
Billing that lags delivery by months
How we set things up
WIP and unbilled revenue tracking, a collections process with weekly ageing review, partner-level reporting and a cash forecast that makes distribution decisions safe.
Construction & trades
Job costing, progress billing, retentions and the cash gap between paying crews and getting paid.
What usually goes wrong
Job profitability known only when the job is over
Retentions and progress billing tracked in someone's head
Crews paid weekly, customers paying at sixty days
How we set things up
Job-cost accounting, progress billing and retention schedules, a 13-week cash forecast built around crew payroll and customer payment terms, and monthly job margin reporting.