Accounting · Controller · Fractional CFO

Accounting · Controller · Fractional CFO

Financial clarity for companies that have outgrown their bookkeeper.

We run your books, close your months by the tenth business day, and give you a fractional CFO who plans ahead — one named team, one flat monthly fee.

Reply within one business day

Flat monthly fees, no hourly surprises

No long-term contracts

Named team, not a ticket queue

Runway

19.4 mo

Monthly close — August

Closed day 8

Bank & card reconciliations

6 of 6

Revenue recognised

Complete

Balance sheet reviewed

D. Okafor

Management pack sent

10 Sep

Cash position, 13 weeks

Illustrative

Actual

Forecast

Questions this week

3 open

Runway

19.4 mo

Monthly close — August

Closed day 8

Bank & card reconciliations

6 of 6

Revenue recognised

Complete

Balance sheet reviewed

D. Okafor

Management pack sent

10 Sep

Cash position, 13 weeks

Illustrative

Actual

Forecast

Questions this week

3 open

Trusted by founder-led companies

Halyard Labs

Ferncliff Clinics

Tessellate

Brightmoor Roasters

Orrin & Co.

Northgate Dental

Sample client wordmarks — replace with real client logos or remove.

4.9

/ 5

48 client reviews

Sample review score — connect your review platform

Sound familiar?

Most companies come to us with one of four problems.

The books are behind

Months of unreconciled transactions, a tax deadline approaching, and a bookkeeper who has moved on.

The books are behind

Months of unreconciled transactions, a tax deadline approaching, and a bookkeeper who has moved on.

Cash keeps surprising you

The P&L says profit; the bank balance says otherwise. Payroll weeks feel tighter than they should.

Cash keeps surprising you

The P&L says profit; the bank balance says otherwise. Payroll weeks feel tighter than they should.

Tax season is a project

Every year-end becomes a reconstruction, and every April costs you a week you do not have.

Tax season is a project

Every year-end becomes a reconstruction, and every April costs you a week you do not have.

Investors are asking questions

A board, a lender or a raise is coming, and the reports cannot answer what they want to know.

Investors are asking questions

A board, a lender or a raise is coming, and the reports cannot answer what they want to know.

Services

One team, from bookkeeping to the boardroom.

Start with the layer you need. Add the next one when the business asks for it.

Why Folistead Advisory

Built like a finance department. Priced like a service.

A named team, not a ticket queue

You know your bookkeeper, your reviewer and your CFO by name within the first week. Questions are answered within one business day.

The close lands on the tenth

Every month, without exception. A documented close checklist, a second reviewer, and statements in your inbox on a fixed date.

Forward-looking by default

Every engagement includes a cash position and a plain-English summary — because knowing what happened is only useful if it changes what you do next.

Secure by design

Read-only bank connections, two-factor authentication everywhere, encrypted document transfer and a written security policy you can read.

Sample results

What clients measure after the first quarter.

Illustrative figures

8

Average close day, across clients

8

Average close day, across clients

93

%

Client retention over the last twelve months

93

%

Client retention over the last twelve months

19

h

Founder hours returned per month, on average

19

h

Founder hours returned per month, on average

1

day

Response time on every question

1

day

Response time on every question

Illustrative figures for this demo. Replace with your firm’s own metrics and the period they cover.

How it works

From first call to a monthly rhythm in four weeks.

01

Discovery call

Thirty minutes with a senior member of the team. You leave with a clear recommendation and a written proposal within two business days.

02

Onboarding and clean-up

We connect your systems, tidy the chart of accounts and reconcile back to your last clean period.

03

The monthly rhythm

Weekly processing, one batched question list, close by the tenth, statements and commentary in your inbox.

04

Quarterly planning

A review of the numbers, the forecast and the scope — so the service grows when the business does.

From a 25-day close to an 8-day close before the Series A

Case study

From a 25-⁠day close to an 8-⁠day close before the Series A

A venture-backed software company with a slow close, an unreliable forecast and a raise nine months away. We rebuilt the close, the model and the board pack in one quarter.

8

days

Month-end close, down from 25

8

days

Month-end close, down from 25

19

mo

Runway visibility, weekly

19

mo

Runway visibility, weekly

3

wks

To an investor-ready data room

3

wks

To an investor-ready data room

What clients say

Calm, precise, and there when it matters.

Sample testimonials — connect your review platform or add your own in the CMS.

“We went from dreading month-end to getting a clean pack on the eighth. The first board meeting after Folistead Advisory came on board was the first one where I was not defending the numbers.”

ML

Maya Lindqvist

Founder & CEO,

Halyard Labs

“We went from dreading month-end to getting a clean pack on the eighth. The first board meeting after Folistead Advisory came on board was the first one where I was not defending the numbers.”

ML

Maya Lindqvist

Founder & CEO,

Halyard Labs

“It was the first time a finance person told me what to do next, not just what had happened. We changed how we price projects within a month.”

JR

Jonah Reyes

Managing Director,

Tessellate Studio

“It was the first time a finance person told me what to do next, not just what had happened. We changed how we price projects within a month.”

JR

Jonah Reyes

Managing Director,

Tessellate Studio

“Our board pack used to take me a full weekend. Now it arrives on the tenth with commentary I can forward straight to the board.”

GW

Grace Whitfield

Chief Operating Officer,

Ferncliff Clinics

“Our board pack used to take me a full weekend. Now it arrives on the tenth with commentary I can forward straight to the board.”

GW

Grace Whitfield

Chief Operating Officer,

Ferncliff Clinics

Engagement models

Three ways to work together.

Flat monthly fees, scoped to your business. Sample figures shown — request a proposal for yours.

Bookkeeping & close

Reconciled books and monthly statements on a fixed rhythm.

Starting from

$1,250

/ month

Weekly categorisation

All accounts reconciled monthly

AP/AR tracking and ageing

Monthly statements and summary

Bookkeeping & close

Reconciled books and monthly statements on a fixed rhythm.

Starting from

$1,250

/ month

Weekly categorisation

All accounts reconciled monthly

AP/AR tracking and ageing

Monthly statements and summary

Most common

Controller

A senior accountant who owns the close, the controls and the reporting pack.

Starting from

$2,900

/ month

Everything in Bookkeeping & close

Close calendar and controls documentation

Monthly management pack with commentary

Budget and quarterly reforecast

Most common

Controller

A senior accountant who owns the close, the controls and the reporting pack.

Starting from

$2,900

/ month

Everything in Bookkeeping & close

Close calendar and controls documentation

Monthly management pack with commentary

Budget and quarterly reforecast

Fractional CFO

Forward-looking finance leadership for the decisions that matter.

Starting from

$4,500

/ month

13-week cash forecast, weekly

Driver-based financial model

Board and investor reporting

Fundraising and lender support

Fractional CFO

Forward-looking finance leadership for the decisions that matter.

Starting from

$4,500

/ month

13-week cash forecast, weekly

Driver-based financial model

Board and investor reporting

Fundraising and lender support

FAQ

Questions founders ask before booking a call.

Thirty minutes with a senior member of the team. We ask about your business, your systems and what is not working, and tell you plainly which service fits — or whether you need us at all. You leave with a written proposal within two business days.

Questions are answered within one business day. Urgent items — a lender request, a payment that must go out — are handled the same day wherever possible.

Flat monthly fees agreed in advance, based on the scope of work rather than hours. One-off projects such as a clean-up are quoted as a fixed fee before any work starts. The figures on this site are sample pricing; your proposal will reflect your business.

Read-only bank connections, two-factor authentication on every system, encrypted document transfer rather than email attachments, and access limited to the people on your team. Link your written security policy here.

Forward-looking finance leadership on a part-time basis: cash forecasting, the financial model, board and investor reporting, fundraising or lender support, and a standing monthly meeting to make decisions with numbers. It is the difference between knowing what happened and knowing what to do next.

Yes. We start with a fixed-fee catch-up project that brings you current, then move you onto the monthly service so it never happens again.

Next step

Let’s find out what your numbers are trying to tell you.

A thirty-minute discovery call with a senior member of the team. No pitch, no pressure — a clear recommendation and a written proposal within two business days.

Next step

Let’s find out what your numbers are trying to tell you.

A thirty-minute discovery call with a senior member of the team. No pitch, no pressure — a clear recommendation and a written proposal within two business days.

Next step

Let’s find out what your numbers are trying to tell you.

A thirty-minute discovery call with a senior member of the team. No pitch, no pressure — a clear recommendation and a written proposal within two business days.