SaaS & software

Illustrative case study

From a 25-⁠day close to an 8-⁠day close before the Series A

A venture-backed software company with a slow close, an unreliable forecast and a raise nine months away. We rebuilt the close, the model and the board pack in one quarter.

From a 25-day close to an 8-day close before the Series A

8

days

Month-end close, down from 25

8

days

Month-end close, down from 25

19

mo

Runway visibility, weekly

19

mo

Runway visibility, weekly

3

wks

To an investor-ready data room

3

wks

To an investor-ready data room

The situation

Halyard Labs sold analytics software to logistics companies. Revenue was growing 60% a year. The books were kept by a part-time bookkeeper on a cash basis, the close took most of a month, and the CEO built the board deck herself from a spreadsheet that never quite tied to the ledger.

With a Series A planned within nine months, the board wanted accrual accounts, a defensible model and a monthly pack they could trust.

The challenge

Deferred revenue was not being recognised, so monthly revenue swung with invoicing rather than delivery. Two currencies were reconciled by hand. The forecast lived in the CEO's head, and the close waited on receipts that arrived whenever they arrived.

What we did

01

Weeks 1–4: Conversion and close redesign

Moved the books to accrual, set up deferred revenue schedules, automated the multi-currency reconciliation and wrote a close calendar with named owners.

01

Weeks 1–4: Conversion and close redesign

Moved the books to accrual, set up deferred revenue schedules, automated the multi-currency reconciliation and wrote a close calendar with named owners.

02

Weeks 3–8: Forecast and model

Built a 13-week cash forecast updated weekly and a driver-based 36-month model tied to the pipeline, pricing and hiring plan.

02

Weeks 3–8: Forecast and model

Built a 13-week cash forecast updated weekly and a driver-based 36-month model tied to the pipeline, pricing and hiring plan.

03

Month 3: Board pack and data room

Designed a monthly board pack with agreed KPI definitions and stood up a data room structure investors could navigate without hand-holding.

03

Month 3: Board pack and data room

Designed a monthly board pack with agreed KPI definitions and stood up a data room structure investors could navigate without hand-holding.

The result

The close came down to eight business days within the second month. The board received the same pack, in the same format, every month thereafter. When the raise began, the data room was ready in three weeks rather than three months, and investor questions were answered from the model rather than reconstructed.

We went from dreading month-end to getting a clean pack on the eighth. The first board meeting after Folistead Advisory came on board was the first one where I was not defending the numbers.

Maya Lindqvist,

Founder & CEO,

Halyard Labs

Client profile

Company

Halyard Labs

Industry

SaaS & software

Size

$4M ARR

Stage

Seed to Series A

Team

32 people

Structure

Single entity, two currencies

Facing something similar?

Book a thirty-minute discovery call and we will tell you what we would do.