What 247 accounting firm homepages show
October 2026 · Folistead research
In October 2026 we checked 247 US accounting, bookkeeping, fractional CFO and advisory firm homepages, found through Google Maps, with one homepage fetch each. Here is what stood out, and what it means if you are rebuilding your firm’s website.
Booking
79% had no online scheduling link (Calendly, Cal.com, Acuity, HubSpot Meetings or similar) on the homepage.
46% had neither a scheduling link nor any “book a call” wording.
Every extra step between “this firm looks right” and “we’re talking” loses some prospects who were ready to talk.
Pricing
81% didn’t link to a pricing or fees page.
39% had neither: no way to book (no scheduling link or “book a call” wording) and no pricing page.
Exact fees aren’t necessary. A starting-from figure already lets buyers qualify themselves.
Platforms
40% of the homepages ran on WordPress, 18% on DIY builders (Wix, Squarespace, GoDaddy, Weebly, Duda) and 13% on accounting-vendor template sites. Most firms already use a template or builder; the question is whether it is built for how they sell.
Firm size
The median firm in the set had 20 Google reviews. These are mostly small, owner-led practices, where the website is often the first impression and the whole sales team.
What we would fix first
A booking link in the header
A “from” price on each service
One case study per core service
One primary call to action per page
Method
Sample: 247 US firm homepages found through Google Maps searches for accounting, bookkeeping, CPA, fractional CFO and advisory firms in October 2026. We fetched one homepage per firm and looked only at the homepage, so some firms may have booking or pricing pages elsewhere on their site. “Scheduling link” means a link to Calendly, Cal.com, Acuity, HubSpot Meetings or a similar tool. Percentages are rounded.